Awful Lotta Birmingham launched Suren FM

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SurenClo have launched Suren FM alongside their genesis campaign ‘Turn Up Without the Applause’ and to do this they hosted a Grime set with an Awful Lotta Birmingham grime artists.

You can view the full set below.

SurenClo

SUREN is more than fashion, it’s a brand built for defining moments.

For the builders, creatives and believers who work in silence. 

For those driven by legacy, not validation.

Their first campaign “Turn Up Without the Applause” takes inspiration from the pirate radio era, a time when voices that weren’t meant to be heard found their way onto the airwaves and reshaped culture forever. 

That same spirit fuels SUREN today.

SurenFM

SUREN FM is the brand experience: a platform of exclusive sets, untold stories and cultural archives. 

Not tied to one genre, it celebrates the sounds and communities that shaped generations from Grime to Drum & Bass, Amapiano to beyond.

Now here’s the twist:

The only way to access SUREN FM is through our drops. Every garment carries NFC technology so tap your phone to unlock a world you can’t find anywhere else. 

That access is inspired by the cassette tape era when sets were recorded, passed around and treasured. 

You couldn’t just click play, you had to be there or know someone who was. That same sense of exclusivity and community now lives inside SUREN FM.

This isn’t just a tee. It’s a key. It’s fashion as access. Culture as community.

Follow @surenclo on all platforms and check out their website at https://surenclo.com/

Always cool seeing new stuff in the city so when Suren shouted me to host Awful Lotta Birmingham Cypher 2 and seeing what they’re doing, it made an awful lotta sense.

More of this in the future

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